Delirium tremens - a beer with an elephant on the label that the whole world knows

• The Elephant's Secret

It would seem that what do white fever and the pink elephant from the cartoon "Dumbo" have in common? That's right, Delirium tremens, a strong Belgian ale that is known and loved all over the world. But it was not always so — the specific name played a cruel joke with the drink. However, this does not prevent Delirium tremens always remaining on the wave of popularity. What is its secret?

The Elephant's Secret

The pink elephant Jumbo the Younger does not appear on the label by accident — in one of the most famous scenes of the cartoon "Dumbo" he gets drunk and starts seeing hallucinations. The name, which literally translates to "white fever" and is also directly related to alcohol consumption, is fitting as well. But neither of them has anything to do with Delirium tremens — choosing a flamboyant name for their brainchild, the Belgian brewers just wanted to underline their creativity.

Not everyone understood the idea: for a long time beer was banned from sale in several countries. The producers listened to the complaints — in some countries the drink is supplied under the abbreviated name of Delirium. But the loud arguments did not stop the success: beer with an elephant on the label won numerous awards all over the world and was even named the best beer on the planet at the World Championships in Chicago in 2008.

Belgian beer with the pink elephant has been brewed since 1989, and today it is rightly considered the flagship of Huyghe brewery. Apart from the loud name, Delirium tremens has a memorable appearance — the ceramic-style bottle, colorful label as if drawn from the pages of Dante's book, shiny blue foil wrapped around the neck and covering the lid.

But the main advantage of this variety is still the excellent taste. Delirium tremens is brewed using three different strains of yeast, one of which is unique. The result is a strong drink (8.5% alcohol) with a complex flavor. At the beginning you can feel rich tones of fruit, which are replaced by the sweetness of caramel, and in the aftertaste — tones of honey and pepper. It has a full-bodied aroma with distinct notes of herbs and spices, and an attractive appearance — a golden color and a stable foamy cap.

Delirium tremens changed not only the Belgian beer world, but also the Huyghe brewery itself — the pink elephant became the symbol of the brewery. And the real fans of the brewery organized the "Brotherhood of the Pink Elephant", which actively promotes Delirium tremens to the masses.

Join the brotherhood — come to the Lambic beer restaurant! In addition to the classic taste, you can try Delirium Red — a cherry beer with the elephant, as well as many other types of beer. We are waiting for you!

Date: 01 March

Views : 2120

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