Both trendy and tasty: all the interesting things about craft beer

• History and Characteristics
• The benefits of craft beer

From cheese to chocolate, from coffee to beer, there are more and more craft products around every day. Not everyone understands what's behind this buzzword, and some are convinced we're talking about some special varieties. The reality is much simpler: the English word "craft" means "craft" or "workmanship"; therefore, all craft beer is handmade. And how else is craft beer different from drinks that can be found on the shelves of any store? Let's find out.

History and Characteristics

Craft beer appeared in the United States in the mid-1970s. That was the time when private breweries were legalized in the country and small companies finally got an opportunity to create their own brews and experiment with known flavors.

As the years passed, craft beer acquired characteristic features that distinguish it from the beer produced on an industrial scale:

• Only author's recipes are used, which guarantee a unique taste and flavor.
• All ingredients are natural, any preservatives and flavorings are excluded.
• Private companies do not have to follow GOSTs, so they can even add unusual products to the beer, such as rare herbs.
• The product is natural, so it is stored for no more than 3 months.
• Craft beer is usually produced in small volumes, which increases its value for fans.
• The price is usually higher than for mass-produced beverages.
• Private breweries strive to create a clear image of their product, so a lot of attention is paid to packaging and labeling, which increases the pleasure of drinking.

Craft beer, like regular beer, includes hundreds of varieties. Most often small breweries experiment with dark and pale ales, because they are easier to produce, but the finished drink has a rich flavor and aroma.

You can buy craft beers in specialized stores and taste them in bars, either regular or craft ones. In the latter bars one usually goes for the atmosphere — there craft beer is served in beautiful glasses, similar to wine glasses, and the drinks are accompanied by original snacks.

The benefits of craft beer

Fans of craft beers claim that craft beer is healthier than regular beer. There is some truth in it — in the production process preservatives are not used, which means that all the useful properties of natural ingredients are preserved as much as possible. According to scientists, craft beer is rich in B vitamins which help lower the level of cholesterol in the body, support the nervous system and cope with stress faster. But only with moderate consumption!

High-quality craft beer is waiting for you in the beer restaurant chain. Come — we'll find something to surprise you!

Date: 21 April

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